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Artist Highlight: Shloob

Shloob, hailing from Louisville, Kentucky, has journeyed through life with music as his loyal companion. As he approaches his 30th birthday, he reflects on the evolution of his musical path, one that began to truly take shape around the age of 22. Growing up, Shloob never envisioned a career in music, but the influence of his twin brother, a talented producer, sparked a latent passion within him. He recognized the potential to hone his craft and match his brother's skills, setting him on a trajectory toward becoming a great artist in his own right.


Eight years into his musical journey, Shloob finds himself continually inspired by the creative process and the collaborative spirit of his closest allies, including his twin and fellow artists like Jack Harlow. His latest single release, "5 SENSES," embodies a fusion of raw energy and relatability. Recorded initially in January 2023, the track underwent a transformative journey, evolving into a grander, more resonant piece. Shloob sought to capture the essence of authenticity, channeling influences from iconic acts like OutKast, whose eclectic style resonates deeply with him.


Photo by Justus Martin


Influenced by both his peers and revered artists such as Kendrick Lamar and Frank Ocean, Shloob's music transcends genres, drawing from a diverse palette of sounds and experiences. Beyond the studio, Shloob finds comfort in the simple pleasures of life, spending time with his friends, indulging in favorite movies like "The 40-Year-Old Virgin," and soaking in the vibrant atmosphere of club patios, accompanied by the soothing embrace of some cannabis.


Among the bigger moments that have defined his career, one stands out as particularly poignant, the viral success of "Wasted Youth," a collaboration with Jack Harlow that catapulted Shloob into the spotlight early on. The overwhelming acclaim and recognition he received served as validation, reaffirming his dedication to the craft and fueling his artistic endeavors even more.


Reflecting on his journey, Shloob gives invaluable wisdom to his younger self, emphasizing the importance of self-focus and resilience in the face of industry challenges. He advocates for building a robust catalog and cultivating a dedicated fan base, prioritizing authenticity over fleeting trends. As Shloob continues to carve his path in the ever-evolving landscape of music, his dedication to his craft and unwavering authenticity serve as guiding beacons, inspiring both fellow artists and listeners alike.



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