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Jared Lerman

Artist Highlight: Yazida

Yazida is a talented 22 year old artist with a rich cultural background, hailing from a mix of French and Tunisian heritage. Born in Paris, France, Yazida's life growing up was marked by a tapestry of experiences as they moved between cities such as Tunis, Cairo, and Algiers during their childhood and teenage years. Later, they returned to Paris for high school and college, where they then embarked on an academic journey that took them to Italy and eventually to Berlin, where they are currently pursuing their master's degree.


Yazida's journey as a musician began at age 19 in 2020, but it wasn't until mid-2021 that they decided to take their music seriously and dive into the music scene. Their inspiration for making music came from a close friend they met in college, who introduced them to the world of music production, shared valuable tips, and helped set up their digital audio workstation. Additionally, artists like Pink Pantheress had a significant influence on Yazida, inspiring them with the concept of creating short and catchy songs featuring high-pitched vocals.


Photo by Sullivan Brock


Yazida's latest single, "bum crush v2," is a track that holds a special place in their heart as it is the final piece of their upcoming EP, '#meant2b' scheduled for release in early 2024. The song can be described as a cheeky, alternative pop and dance blend with a playful theme. It explores the notion of being irresistibly drawn to someone and playfully shifting the blame onto that person for being so likeable in the first place. Inspirations for this track include artists like lil hero, Britney Spears' "Gimme More," Slayyyter, and Lady Gaga.


The creative process for "bum crush v2" was a fascinating journey. Yazida was immediately captivated by the beat sent by Kirin (KBL) in May. The initial spark of inspiration struck while they were on a plane, and they quickly recorded the song's first verse and pre-chorus using the Voice Memo app, trying to keep it as discreet as possible. An interesting anecdote is that Yazida was recording while suffering from a severe cold after returning from Dublin. Despite the challenging circumstances, the recording turned out exceptionally well.


The collaboration with Meg (angelus) for "bum crush v2" was a spontaneous decision. Originally intended to be a solo song, the track impressed Megan so much that Yazida decided to change their plans and invited her to join in. The end result of the collaboration left Yazida extremely pleased, making it one of their favorite songs to date.


Outside of their music, Yazida has a passion for mixed media art. They enjoy pairing their songs with aesthetically pleasing collages, drawings, and pictures that they enhance artistically. This creative process not only allows them to step away from making music but also deepens their appreciation for their own songs.


Yazida is a young and vibrant artist with a diverse background, a burgeoning music career, and a distinctive creative approach that transcends their musical endeavors. "bum crush v2" is a playful and catchy track that marks an exciting chapter in their journey as they prepare to release their forthcoming EP. With influences from a wide range of artists and a passion for mixed media art, Yazida's artistic journey is set to continue to captivate and inspire.


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